SundaySky and AT&T Selected for Consumer Billing Innovation Award
SundaySky, the creator of SmartVideo, today announced with its customer AT&T, a premier communications holding company, the joint win of the Global Telecoms Business 2012 Consumer Service Award, Consumer Billing Innovation.
"SundaySky and AT&T were recognized for the SmartVideo bill technology created for new and existing customers of AT&T's U-verse(R) service," said Alan Burkitt-Gray, editor of Global Telecoms Business. "This is a remarkable project that is designed to help customers understand their billing statement by explaining it with a video."
With SundaySky's SmartVideo technology, AT&T delivers real-time, personalized, narrated video bills to each U-verse customer. The goal of the video is to make each customer's bill easier to understand so they can spend less time reviewing paperwork and more time enjoying their U-verse services. The video bills are emailed directly to each customer and are also available when he logs into his myAT&T account online.
"In a recent customer service survey, we received a 90 percent satisfaction rating with the video bills," said Deno Hairston, director - digital experience marketing, AT&T. "With this new video technology, we also received fewer phone calls regarding billing issues from U-verse customers."
"SundaySky's SmartVideo technology allows brands like AT&T to proactively address the complexity of invoice administration with a video presentation of billing statements. These personalized, real-time videos explain usage in a format that balances information and entertainment, increasing the user's experience and loyalty with the brand," said Jim Dicso, president and chief revenue officer of SundaySky.