SundaySky SmartVideo Gives Companies the Power to Really Connect with Consumers Through Video
I recently got some time with SundaySky's President and Chief Revenue Officer, Jim Dicso, to talk about their SmartVideo product which offers real-time personalized video to better engage and connect with consumers. It's an interesting product so I thought it best to get the info straight from the source. I couldn't embed the videos so I had to link out to them on the SundaySky site, but they are worth looking at if you think that SmartVideo might benefit you, they do really show off some of the flexibility and capabilities of the service SundaySky is offering.
The way SmartVideo works is by combining user-specific data, due to them having purchased a good or service from somewhere, with interactive video to make a video experience like no other. This goes far beyond simply having your name in a video, it can drill down to things like order or account status, payment due dates, etc.
The real power of SmartVideo, I think, is when it's tied to a database full of pertinent user information. That is all, obviously, on the advertiser's side and you have personally authorized them to have that information when you signed up for their site or service. It might look a bit 'Big Brother' to some but I don't think that's really it at all since you've already agreed, knowingly or not, to give them certain information that would be used to target you with this sort of video. Plus, SundaySky offers opt out, so if you are actually concerned, you can go do that. Now, let's get to what Jim had to say about SmartVideo.