Kontera Introduces Social Boost, a Family of Social Amplification Products1
Kontera now Syndicates Brands’ Twitter, Facebook, and YouTube Content Within Highly Relevant Editorial Pages Across More Than 15,000 Publishers
Kontera is introducing Kontera Social Boost, a new Family of Social amplification ad products, that extend and highlight Brands’ Social initiatives within highly relevant editorial content across the web. Kontera Social Boost allows brands to deliver their social marketing assets to highly qualified and engaged consumers, through editorial and blog content on more than 15,000 premiere and quality websites. With Kontera Social Boost, marketers are able to reach new audiences with a “conversational voice” while showcasing their existing social content.
The Social Boost product family creates social relevance and accelerates brands’ abilities to meet both paid media and earned media campaign objectives:
•Extending Brands’ social assets and social communities to content outside of fans’ newsfeeds
•Amplifying word-of-mouth social sharing
•Syndicating social deals into relevant content across the web
•Attaining more followers and fans
Value to Brands, Publishers, and Social Marketers:
Has run multiple social boost campaigns across relevant editorial, including a Ritz campaign featuring Glee social content, and social video amplification for Axe’s international Lynx brand.
“As a social networking site, we host a community of users that like to share and exchange ideas,” said Nick Veneris, CEO of Xomba. “Kontera’s Social Boost offering is an exciting addition, as it provides users with the unique opportunity to engage with social content from some of the top brands and social networking platforms.”
"M80 continues to advance the interplay between paid, earned and owned media," said Jeff Semones, President of M80, a GroupM company. "We are excited to work with Kontera on new opportunities where paid and earned can complement and support one another within the social marketing mix."
Kontera Social Boost for YouTube, Facebook, Twitter, and Social Commerce:
Kontera Social Boost prominently features brand content from the major social platforms — Facebook, YouTube, Twitter, and social commerce — directly within relevant editorial, on more than 15,000 exclusive publishers.
•YouTube Video Boost – Amplifies sharing and word-of-mouth buzz for an advertiser’s YouTube video content and their video channels. The syndicated YouTube videos are featured to interested consumers, within highly relevant editorial content across the web.
•Facebook Editorial Boost – Extends a brand’s social reach beyond the news feed to the broader web, through placement within highly relevant editorial content across thousands of sites. Brands are able to bring relevant and dynamic information from their Facebook wall, as relevant related information to the right editorial content.
•Twitter Editorial Boost – Syndicates the brand’s Twitter feed within relevant editorial content across 15,000 publishers. A brand’s “conversational” Twitter voice, when delivered alongside engaging branded creative, extends a brand’s social reach beyond the brand’s existing followers.
•Deal Syndication Boost – Accelerates online retailers’ and brands’ social commerce promotions by syndicating specific commerce offers within highly relevant content. Offers can range from time-limited deals to coupons and mini circulars.
“We see tremendous opportunities in combining social information with relevant publisher content through deep understanding of context,” said Yoav Shaham, CEO of Kontera. “Providing social value to consumers is becoming a bigger part of advertisers’ and publishers’ agendas. We’ve seen a rapid adoption of our Social Boost offerings, deepening brands’ and publisher’s relationships with Kontera.”
Kontera’s Social Boost work with Kraft’s Ritz brand was first featured in The New York Times, and the collaboration with GroupM’s M80 was first covered by MediaPost. To view examples of Kontera Social Boost visit http://www.kontera.com/social-boost.
Kontera delivers context, consumer interest, and results.
Kontera’s real-time Synapse Platform uses sophisticated semantic and web trend analysis to predict intent and to instantly react to user’s interests with relevant information and Ads. With Kontera advertisers gain greater targeting precision across the entire web, users find information that is relevant to their interests, and publishers increase interaction with their content. Kontera’s delivery platforms and solutions encompass the PC web, Mobile devices, and now major social platforms.
Kontera delivers its capabilities to the market through multiple partners. It is the exclusive in-content analysis and engagement platform for more than 15,000 web publishers. Kontera’s real-time Synapse platform is also being used within major display advertising platforms.
The company works with top brand advertisers such as Toyota, Microsoft, AT&T, Samsung and L’Oreal to identify context and interest, and to provide unique brand experiences to more than 170 million users each month. Independent comScore studies show that Kontera’s targeted display ads and premier brand experiences deliver 5 times the brand lift of traditional banners.
To learn more about Kontera, Kontera’s Social Boost, Related Content solutions, Mobile Advertising, Semantic Advertising or Contextual Advertising visit: www.kontera.com follow: facebook.com/Kontera, twitter.com/kontera.