Kontera and AppNexus Partner to Advance Display Advertising for Marquee Brand Advertisers1
Kontera, the leading provider of context-driven advertising solutions, today announced that it has partnered with AppNexus, the real-time ad platform used by global ad networks, demand-side platforms (DSPs), and other leading online advertising companies, in order to advance quality, reach and efficiency for marquee brand advertisers. This relationship was unveiled yesterday at the "IAB Innovation Days - The Future of Display" conference.
Kontera provides unique solutions that span In-Text and premier display placement, and use deep semantic context, predicted consumer intent, and publisher’s editorial and relevant social content within display ads. Kontera’s Synapse engine performs real-time editorial analysis, is used exclusively by more than 15,000 publishers, reaches more than 170 Million unique users, and delivers five times the brand lift of traditional display (comScore, July 2010).
"Large marquee brands count on Kontera for superior editorial placement to reach the right user in the right context," said Brian O’Kelley, CEO of AppNexus. "We are delighted to be working with their team to bring their power, sophistication, and unique display offerings to the broader ecosystem."
Led by the pioneers of the Web’s original ad exchanges at Yaho!’s Right Media and Google’s (News - Alert) DoubleClick, AppNexus offers a comprehensive suite of core infrastructure and ad technology capabilities including data management, optimization, APIs, financial clearing and support for directly negotiated media campaigns.
"AppNexus is widely used by the industry’s leading providers because it has great pathways into the display ecosystems, superior scalability, and best-in-class functionality," said Yoav Shaham, CEO of Kontera. "We are excited to team with them to add their real-time bidding and campaign management capabilities to our display solutions for marquee brands and publishers."