Carmel Ventures

WALTHAM, MA, June 5, 2007 -- Mobicious, Inc. (http://www.mobicious.com/), a place where people can discover the best content, services and applications for their mobile phones, today announced it has secured $4 million in first-round financing from North Bridge Venture Partners and Carmel Ventures. The funding will be used for product development, business development and marketing.

“Mobicious fills a major gap in the mobile marketplace and creates value for both consumers and content providers,” said Jamie Goldstein, general partner, North Bridge Venture Partners. “The nature of mobile content is changing, and there is no place where consumers can find it all. Mobicious is creating a valuable mobile community of highly qualified buyers that leading content providers can tap into.” 

“Consumer spending on mobile content, services and applications continues to grow rapidly worldwide”, said Rina Shainski, general partner, Carmel Ventures. “We believe that Mobicious is in an ideal place, operating where mobility and digital media meet.  By improving the user experience, they are lowering the barriers to discovery and delivery of mobile content.”

The launch of the Mobicious.com site is the first step in the company’s plan to establish the world’s best place for people to find content for their mobile phones.  On the Mobicious website and mobile website, consumers can browse the mobile content directory and get rich previews of any item.  In addition to reading ratings and reviews, users can upload any picture from their mobile phones or computers and download free digital media directly onto their mobile phones.  The site is currently in alpha and is available to consumers in the United States, with plans to expand internationally by the end of the year. 

Mobicious has established a series of top-tier content partner relationships and advertisers.  During the third quarter, the company also expects to launch a number of major partnerships that will serve as distribution channels for the Mobicious service.

“We founded Mobicious because there is clearly a discovery problem for consumers today,” said George Grey, founder and CEO. “By making it easier for content publishers to reach mobile phone users, we are building a business that benefits all parties in the ecosystem.  We are delighted to have the support of North Bridge Venture Partners and Carmel Ventures as we strive to become the premier community destination for everything mobile.”

About Mobicious
Mobicious is an easy way for people to discover the best content, services, and applications for their mobile phones.  In one place, consumers can find useful text-based services such as weather and news, popular music and videos, and trustworthy places to buy ringtones, images and games.  Consumers can also send any free pictures directly to their mobile phones.  To highlight the best of the mobile world, users can rate, review, and tag everything on the Mobicious website and mobile website.  As a result, leading content providers can reach a targeted audience of highly qualified consumers.  Mobicious is venture-backed and headquartered in Waltham, MA.  For more information, visit www.mobicious.com.

About North Bridge Venture Partners

North Bridge Venture Partners is an active, early-stage venture capital firm based in the Boston area. With approximately $1.3 billion under management, North Bridge focuses on investments in the communications, software and other technology markets. Working closely with entrepreneurs, North Bridge adds value by providing strategic guidance, specific industry knowledge, team-building skills and an in-depth understanding of both private and public financings. Past investments include ArrowPoint Communications, Cascade Communications, eRoom Technology, Phase Forward, Solidworks, Sonus Networks, Sycamore Networks and Wellfleet Communications. For more information about the company, please visit www.nbvp.com.

About Carmel Ventures

Founded in 2000 by pioneers and leaders of the Israeli high tech industry, Carmel Ventures, with $372 million under management, is one of Israel’s leading venture capital funds focused on information technology.  Led by former entrepreneurs and executives of the software, communications and investment industries, Carmel provides active, hands-on support to its portfolio companies and enjoys a worldwide network of industry, strategic and investment resources.  For more information please visit www.carmelventures.com.