Current Events

Designing for "Generation World"

Created on Sunday, 25 September 2011 08:36

January 19, 2012

Carmel's Offices - Herzelia

Our keynote speaker is David Sable, worldwide CEO of Y&R. 

David has chosen to outline his talk in the following way:

“Generation World”

In a world that is more connected yet more siloed than ever, is technology what really defines Generation World?

By looking closely at what defines this generation today, “Generation World” emerges as a new user, consumer and participant of the global conversation. A few great UX examples will demonstrate why understanding the end user is key.

Our second speaker is Yoni Bloch, founder and CEO ofInterlude.

Yoni will present a Y&R campaign, powered by Interlude platform, where a new way of interactive brand engagement is introduced. 

More on our speakers:

Y&R (originally Young & Rubicam) is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting. It employs 6,500 people in 186 offices in 90 countries, all on a mission to Resist the Usual for their clients.

David Sable has a reputation as one of the industry's most innovative and progressive new media strategists and is respected as a world class authority in digital marketing, advisor to many digital start-ups and noted public speaker on the discipline.

For more info and RSVP cleck here.